
Our Mission: To nurture a safety and style-centric ethos within the equestrian community.


The evoke family
Our Story
evoke was born from firsthand experience. Nearly 10 years ago, our founder, David Mitson, suffered a severe concussion after a seemingly minor fall while riding. Realising that not all riding hats offer the same level of protection, he knew the industry needed a change. Over £3 million in development later, evoke was created. Our aim has always remained the same: to offer riders uncompromising safety combined with elegant, timeless equestrian style.
What about evoke?
Not all helmets are created equal. Our team is made up of industry experts, including a Technical Director on the European Standards Committee – ensuring safety is at the core of everything we do.


All of our evoke helmets are certified to three international standards, and we hold the prestigeous BSI Kitemark.
• PAS 015:2011
• EN 1384:2023
• ASTM F1163-23
Our Polaris will go one further, adding SNELL E2021 to the other three standards. This means broader protection across a wider range of impact scenarios.











